How We Got Here
Back in 2018, our founder was consulting for mid-sized businesses across London. The same complaint kept coming up – financial software was either too basic or unnecessarily complex. Nothing felt right for companies that had outgrown spreadsheets but weren't ready for enterprise-level systems.
So we built something in between. Started with a simple cash flow tracker. Then added invoice management because clients kept asking. Payment reconciliation came next. Each feature emerged from actual needs, not market research reports.
By 2021, we'd moved into our Bell Green office and brought on a proper development team. We kept the same philosophy though – listen more than we talk, and build solutions that people would actually want to use every day.